Product Manager - Marketing Automation

How will your role impact First Command? The Product Manager is responsible for defining and supporting the building of desirable, feasible, viable, and sustainable products that meet customer needs over the product-market lifecycle. To do this, they collaborate with a wide range of people to identify and define customer needs, understand the solution context, and develop the program vision, roadmap, and features required to meet these needs. Then, they support the ARTs in delivering value through the program kanban and continuous delivery pipeline. What will you be doing? Build the next generation of product features for marketing automation in the Salesforce Marketing Cloud. Work with other PMs to develop strategy for data and content sharing and integration with various other systems in the marketing stack. Ensures that product and solution meet the economic business goals established by the portfolio and develops a clear model of how the solution provides value to customers. Develops customer-centric ROI models that align with the value provided. Maintains and updates these models over the product-market lifecycle and in response to changing portfolio demands.