CRM Manager

As IESE’s CRM Manager, you will work with Marketing, Sales and IT teams to ensure every Prospect in the Database is activated and nurtured across programs and throughout the sales funnel. Tasks: - Support marketing and sales initiatives with insightful data for decision-making - Have a technical understanding of IESE’s SalesForce and Pardot set up, data architecture and processes - Build an emailing strategy to drive conversion within the CRM across different stages of the sales funnel, including Prospect activation. - Identify Prospect clusters within our Database and drive insights from our customers' behaviors & journeys with advanced machine learning or statistical techniques - Develop LTVs model in order to allow ROI calculations to be generated. Ensuring we are always acquiring customers profitably. - Define benchmarks, goals, and KPIs and setup dashboards to visualize the marketing funnel from awareness to in-class and assess the impact of marketing campaigns and sales actions